Groups of women all over the internet are outraged by Nike’s new “Gold Digging” shirts. The consumers claim the shirt to be sexist and lacking in morals.
Someone in the Nike advertising department came up with the genius idea to have “Gold Digging” shirts made for the U.S. Olympic team. Nike who was the official outfitter for the games, gave all of the women athletes the gold digging shirts. They however didn’t make any of these shirts for the men. Which is part of the controversy.
WorldSoccerShop.com, which is selling the t-shirt in a dark grey, wrote in its description of the shirt, “We aren’t saying they’re gold diggers – we’re just saying they’re out for the gold! What’s wrong with that?”
Styleite, a fashion blog, tweeted that the women’s teams won two-thirds of the US’s gold medals, “and @Nike rewards them with this sexist tee.” Other users questioned Nike’s choice of words, and the fact that the t-shirt wasn’t available in men’s sizes. Others, however, don’t see anything wrong with the t-shirt, and found it funny. One user said she received compliments when she wore the “Gold Digging” shirt.
“Nike has consistently supported female athletes and the position they enjoy as positive role models. The t-shirt uses a phrase in an ironic way that is relevant given it was released just as the world focused on the success of female athletes.”
Translated to ” We here at Nike would like to thank you silly women with no life for stirring up controversy about our gold digging shirts. The t-shirts were already selling like hot cakes but now they’re selling like hot cakes with sausage on the side.”
They should have also added – WHY YOU MAD? JUST BUY ONE BISH!