Blue Ivy — Beyonce and Jay-Z’s baby daughter’s name was uniquely identifiable almost instantly. Once it was learned that Beyonce & Jay Z had named their daughter Blue Ivy applications at the trademark office quickly flooded in. But Blue Ivy’s business-savy parents were 10 steps ahead of the wannabes. The star couple already filed to have the name trademarked on January 26th. They will have full ownership of the name. Chess not checkers Bish!
Blue Ivy Carter’s parents filed an application with the U.S. Patent and Trademark Office on Jan. 26 protecting the little girl’s name for possible use on a future line of baby goods, the Washington Post reported Friday.
Why the rush? There was no time to waste, it seems: Two Blue Ivy wanna-be entrepreneurs have already seen their applications swatted down, according to the Post, whose patent expert noted that no matter how many White House visits Bey and Jay had enjoyed, they’d still have to go through the office’s first-come, first-served procedure like the rest of us.
However, a surge in applications is usual when a new name or phrase explodes into the lexicon, and because it’s the office’s job to sort things out, they try to anticipate trends and then fast-track applications inspired by names in the news, a trademark policy administrator told the Post.
Beyonce and Jay Z plan on making a huge product with Blue Ivy’s name. The name will be synonymous with their brand just like the Hiltons are to the Hilton hotel. Gerber might have some competition soon.