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Jay Z  hasn’t given up on His Baby after all.

Weeks after Beyonce gave birth to Blue Ivy,  information leaked about Jay-Z’s RocAwear company laying off 28 people, the day before Blue Ivy’s birth . Claims were made that Jay Z refused to promote the brand, which was leading to its demise.  Inside sources stated that RocAwear couldn’t  afford Jay Z’s demands, and he refused to promote the brand.  Well, either RocAwear coughed up the cash or Jay Z had a change of heart.

Jay Z decided to renew his contract with RocAWear apparel. A brand he  owns a  51% stock stake of.

The Multi-platinum rapper  and mogul will star in a new black and white commercial  called “ From  Marcy to Madison Square” for RocAWear,that will debut later this month.  The new ad will focus on Jay Z’s rise to fame, from the Marcy projects, to sold out stadiums, The New York Magazine is reporting the commercial will broadcast on BET, MTV,  and during NBA Basketball games.

I’m glad to see Jay Z showing some concern about people losing their jobs, maybe fatherhood has changed him for the better.