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Off the sinking ship that is Baby Phat onto other ventures. Mogul Kimora Lee Simmons has hopped on board the highly successful ‘Just Fabulous’ shoe brand.

Yesterday a trim Kimora Lee Simmons along with her husband Djimon Hounsou attended the Just Fabulous event announcing Kimora’s addition to the brand. Kimora has been named as the President and Creative Director for the online shoe store.  The event was held at Sunset Tower in West Hollywood, California. 

Considering the comglomerative background that Kimora has in Fashion and merchandising along with her knack for living the Fabulous life “Just Fabulous” should prove to be a successful partnership for both her and the brand. 

“I plan to make Just Fabulous the online shopping and styling destination for every woman looking to find her own fabulosity.”

Runway coach Miss Jay and singer Christina Milian were also in attendance.

I must say that Christina Looks Fab! She is not letting her soured past relationship with the Dream and his diss songs stop her shine.

Everything should go well as long as Kimora doesn’t get the idea that ‘Just Fab’ shoes are for the fabulous girl who wants to wear Louboutin’s but can’t afford them..  Don’t need any fancy “just fab” words or symbols, or items dangling off of the shoes.. Keep it clean Kimora.

Never bought a pair of Just Fab shoes but they  run a heavy promotional campaign on Yahoo and Facebook. The company popped up after Kim Kardashian’s online store ‘Shoe Dazzle’ became a success. Ladies if you do want to add more heels to your collection and you are on a budget one of these shoe companies is a awesome idea. You sign up and for $39.95 they deliver a pair of heels to your door every month. No shipping.

What are your thoughts on Kimora’s addition to the brand. Will she Sink It or Float it?

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